Slow Threads, Big Changes: Is Fashion Shifting Gears?

 Do you ever open your wardrobe, filled to the brim, and still feel like you've got absolutely nothing to wear? It's a common dilemma in this era dominated by fast fashion trends.

But let's shift our focus to something entirely different and refreshing—slow fashion. It's a concept that's gaining momentum, and Berserk in Geelong is at the forefront of this stylish, sustainable revolution. Located in Geelong West on Pakington Street, Berserk is a showcase of commitment to ethical fashion.

Imagine this: each piece is a testament to the founder Karen's lifelong passion for fashion, ignited by early lessons in knitting and sewing from her family. Since 1996, Berserk has championed the use of natural fibres and ethical practices, setting a standard well ahead of its time. The importance of embracing slow fashion becomes clearer when considering the environmental impact of our current consumption habits.

A startling McKinsey study highlights that out of every five new garments produced each year, three are discarded prematurely. Berserk actively fights against this waste, designing clothes that are built to last, both in quality and style.

Did you know that 6000kg of Australian clothing and textiles are dumped in landfill every 10 minutes?

It makes sense that we embrace purchasing better quality clothes that last a long time! Karen's collections have evolved to include a wide array of retro-inspired designs and accessories. Each item resonates with stories of inspiration—whether it's from vintage craft magazines, folk art, or the unique characteristics of the fabric itself. Stepping into Berserk is a portal to a world where fashion takes time, care, and consideration for the planet.

What sets Berserk apart is its commitment not just to sustainability but to the local community of artisans. Every purchase supports independent Australian makers, ensuring that every item you buy contributes to ethical practices across the fashion industry. For those who value the origins and craftsmanship of their attire, visiting Berserk is more than a shopping trip—it's an endorsement of a more thoughtful approach to fashion. The store offers personalised services such as complimentary basic hems adjustments for garments bought in-store, a testament to Berserk's dedication to customer satisfaction and garment longevity.

Consumers are buying 60% more clothing than they did 15 years ago and keeping them for half as long, choosing slow fashion brands like Berserk can significantly alter the impact of our fashion choices. It's about prioritising quality over quantity, sustainability over disposability, and timeless elegance over fleeting trends.

Ready to make a difference with your fashion choices? Visit Berserk in Geelong West or explore their offerings online. Discover clothing that not only looks great but also promotes a healthier, more ethical approach to fashion. Isn't it time we slowed down and dressed up with a conscience?

Let's choose wisely and wear proudly!

Sources: https://www.mckinsey.com/business-functions/sustainability/our-insights/style-thats-sustaina ble-a-new-fast-fashion-formula https://ausfashioncouncil.com/wp-content/uploads/2022/06/2022-Industry-Modelling-Report.pdf